Importance of Fast Loading Websites

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the fancy addins we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to google and bing search engine rankings.

Following is some data that proves how page speed is increasingly important for websites.

  • Users expect pages to load in two seconds, and after three seconds, up to 40% of users will abandon your site. That means if your site does not load quick, there gone!
  • 85% of mobile users expect sites to load at least as fast or faster than sites on their desktop.
  • Google saw a clear decrease in searches by users who experienced a slower site.
  • Google has even experimented with adding a “slow” label in their search results to warn users that a particular site is unacceptably slow.

When 47% of users expect a page to load within 2 seconds and 75% will gladly go to your competitor’s website if your site is too slow.

And while you can spruce up your website all you want and use the best SEO techniques to get them rank on the first page of Google, if the site takes too much time to load they’ll leave. A lower website load times ensures that prospects stay on your page longer and finish what they came for, to make a purchase or to get the information they require.

Two very important reasons to speed up your website: more traffic and users stay longer.

At Clustered Networks we specialize in building and designing fast loading and easy to navigate websites. Check out our website and you will see what we mean.

Why Clustered Networks

Located on Vancouver Island BC Canada, Clustered Networks has been in business since 2001 and has offered Network / Internet and IT Consulting services for over 30 years.